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FREQUENTLY ASKED QUESTIONS
Question: How long will it take to get my website online and all services set up?
Typically 4-6 weeks, depending on our current workload and how quickly you can reply with the information and assets we need. This time can vary depending on the number of products and web pages that need to be created, and how many services need to be connected – such as merchant processors, shopping feeds, shipping providers, QuickBooks connector, Nexus Sales Tax connector, and more...
Question: Are there any hidden fees?
Nope! Our packages are designed for you to grow, and grow big! We've included every feature we have and every new feature we will add in the future: Unlimited Bandwidth, Products, Customer & Affiliate Accounts. All Virtual Office, Ewallet & Commission Engine Features. All Ecommerce & Online Sales Features. All Shopping Feeds & Product Review Features. All Warehouse Management & Shipping Features. All Marketing & Newsletter System Features. All Customer Service System Features. All API Service Connections. Website Administration, Content Management & Reporting System (you have complete control). New Features & Platform Updates Added Automatically.
Question: Is there a contract period that I must maintain service?
No. Our SaaS platform is month to month, you can discontinue your website and services at any time. We request 45 days notice prior to discounting service. Discontinued websites are removed from our servers and the services are disconnected. A database export is provided of customer records, sales records, product list and more, depending on what data is needed. The website admin also provides numerous ways to export data, media and other content. A reconnection fee is charged if you choose to go live again.
Question: Can I migrate an existing business and ecommerce website, or is this just for new businesses?
Yes. We are very experienced with ecommerce and database migrations. We understand the impact an interruption in services can leave on your customers. We'll meet with you to discuss and implement a migration strategy, to make sure your transition to us is seamless.
Question: Do I need to use all of the services provided by ONE?
No. Our services can be turned on/off as needed, and each service can be tailored to meet your business needs. As you grow, your needs change and that's why our managed service team is here to help.
Question: What is the self-hosting option?
Our SaaS platform (software as a service) reduces your upfront cost. The monthly fee pays for hosting of files, images and database records, website traffic, email delivery, API services data, daily/hourly backups, software and security updates, and our managed services team.
Self-hosting has a higher upfront cost but the cost of running your business is lower in the long run. You own the website platform license and host the services on your servers. We provide an optional maintenance package that gives you all the same benefits as our SaaS service, including software updates and a managed support team. Contact us for pricing.
Question: Is there a fee for premium email delivery?
No. Included with our service is premium email delivery sent securely and through SendGrid. We use a premium email delivery service because sending email directly from the server often leads to your emails ending up in someone's spam filter. Verified and authenticated emails through a premium delivery service most likely will not. All notifications and newsletters sent from your website use this service, including sales receipts, shipping notifications, packing slips, sales commission notifications, new representative/customer notifications, newsletters and more. In rare cases, clients sending a large volume of newsletters may be asked to provide their own SendGrid account for email delivery.
Question: Is there a fee for SMS messages?
Yes. SMS messages (text messages) are not included with our services. SMS messages are sent and received through Twilio, a premium SMS carrier. We request you create a Twilio account and register a phone number that will be used to receive incoming voice calls and 2-way SMS messages in your customer service dashboard. * At the time of this post, Twilio charges $0.0075 per message, there are no monthly fees, it's pay as you go.
Question: Can I add customized services, service providers & 3rd party API's to my website?
Yes. We commonly add services and API connections unique to each company. If features or service you are requesting is not available on our platform, our programming team is available. We charge $70/hour for programming services. Contact us to discuss the details.
Question: Do you offer custom programming services?
Yes. Our expert programming team is available for many tasks, from programming automated scripts to OAuth/API development. We charge $70/hour for programming services. Contact us to discuss the details.
Question: Do you offer custom design services?
Yes. Your website package is a Homepage design and web banners and 3 information page designs – typically used for About Us and Services pages. If you need additional help designing new web banners, adding new pages and products to your website, or giving your entire website a face lift, our expert designers are available for whatever you need. We charge $45/hour for design time. Contact us to discuss the details.
ONE Tech Articles
E-Commerce Q&A: Top 20 E-Commerce Questions Answered
1. What are the steps to getting started with eCommerce? Solution: Market Research: Understand your target audience, and their buying habits. Business Plan: Outline your goals, target market, and strategies. Product Selection: Choose products you’ll be selling. Domain and Hosting: Buy a domain name and choose a reliable hosting service. Website Design: Select a platform (e.g., ONE Platform) and design your store. Secure Payment Methods: Implement reliable and diverse payment gateways. Launch: After testing, go live. Marketing and SEO: Boost your online presence and traffic. 2. In general, what are the five most important KPIs for an online retailer? Solution: Conversion Rate: Percentage of visitors who make a purchase. Average Order Value (AOV): Average money spent per order. Customer Lifetime Value (CLV): Projected revenue from a customer over their lifetime. Cart Abandonment Rate: Percentage of users who add to cart but don’t purchase. Traffic: Number of visitors on your site, divided by source (organic, paid, social, etc.) 3. How does one build a profitable business on Shopify? Solution: Niche Selection: Focus on a specific niche with potential demand. Quality Products: Prioritize quality over quantity. User-Friendly Design: Ensure your website design is intuitive. Effective Marketing: Invest in both organic and paid […]
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40+ Questions When Building an eCommerce Site [Free Checklist]
Building a robust and functional eCommerce site is pivotal for your business’s success. Whether you’re a seasoned retailer or a startup, the online domain has become a playground of potential and growth. However, diving into eCommerce without adequate preparation can lead to disastrous results. Let’s help you build your arsenal with questions and solutions that are fundamental to creating a successful eCommerce site. 1. What do you need to set up and build an eCommerce site? Solution: At a fundamental level, the essentials include: A business plan and strategy. Product catalog (with descriptions, images, and prices). Domain name. Hosting provider. eCommerce platform (e.g., Shopify, WooCommerce, Magento). Payment gateway. SSL certificate for security. Design and user interface. Mobile responsiveness. SEO optimization tools and strategies. Marketing and analytics tools. 2. How do we establish critical KPIs (Key Performance Indicators)? Solution: Start by understanding your business objectives. Define metrics that directly correlate with these objectives, such as sales, conversion rates, average order value, etc. Use analytics tools to track and evaluate these KPIs regularly. 3. How do we identify competitors that have effective websites? Solution: Use competitive analysis tools like SEMrush, Ahrefs, or SimilarWeb. Analyze top-performing sites in your niche. Look at customer […]
Demystifying E-commerce: Top 15 Questions Explained
In the modern era, the allure of starting an e-commerce business has drawn the attention of many budding entrepreneurs and established businesses alike. The potential for reaching a global audience, coupled with the convenience of online transactions, is enticing. However, several questions arise when diving into the world of online commerce. Let’s explore these questions and see how ONE Platform becomes the solution to many of these queries. 1. What is e-commerce? Answer: E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the Internet. It encompasses a wide range of online business activities for products and services, both business-to-business (B2B) and business-to-consumer (B2C). From online shopping websites to electronic payment gateways and digital ticketing to virtual marketplaces, e-commerce is an integral part of our daily lives. 2. How do I start an e-commerce business? Answer: Starting an e-commerce business involves several steps: Research: Understand your niche, target audience, and market demand. Business Plan: Outline your business objectives, strategies, and operations. Platform Selection: Choose a reliable e-commerce platform to host your store. Inventory Management: Decide between dropshipping, warehousing, or a hybrid model. Website Development: Design an intuitive, user-friendly website. Payment Gateway: Implement a secure […]
Storytelling in Luxury Brands: How Narratives Enhance Product Value
In the realm of luxury brands, where value goes beyond just functionality, storytelling has emerged as a linchpin for brand identity, loyalty, and desirability. Stories captivate the imagination, imbue products with deeper meaning, and set luxury brands apart in a crowded market. In this article, we’ll unravel why storytelling is so critical for luxury brands, identify common pitfalls, and provide actionable strategies to create compelling narratives that truly resonate. The Essence of Luxury Storytelling Every luxury product carries with it more than just material worth; it represents a heritage, a promise of quality, a unique perspective, and a dream. These are the tales told by luxury brands, tales of craftsmanship, legacy, and exclusivity. They appeal to consumers’ emotions, making them more than mere customers—they become aficionados, enthusiasts, and brand ambassadors. Why Storytelling Matters in Luxury Branding Emotional Engagement Luxury purchases aren’t merely transactional. They are aspirational. Stories tap into these aspirations, evoking emotions that connect consumers to the brand. Creating Brand Heritage Narratives about the brand’s origins, its craftsmen, and its milestones provide depth and context, making each product an artifact rather than just an item. Distinction in a Competitive Market A compelling story makes a brand unforgettable, distinguishing it […]
Creating a Seamless User Experience: The Gold Standard of Digital Retail
The term ‘luxury’ connotes an unparalleled experience, unmatched quality, and a touch of exclusivity. For elite customers who’ve grown accustomed to such experiences offline, transitioning to online luxury shopping can be a challenge. While e-commerce offers convenience, there’s often a compromise on the experiential element. But with the right strategy, it’s possible to bridge this gap. Here’s a deep dive into the issues hindering luxury online shopping and how businesses can create a seamless user experience for the elite clientele. 1. Understanding the Issues: Lack of Tangibility: Luxury is as much about feel as it is about the look. High-end shoppers miss the tactile experience when shopping online. Impersonal Experience: The personal touch, like having an associate walk you through a collection or suggest personalized choices, is missing. Concerns over Authenticity: High-end brands often fall victim to counterfeits. Online, this threat feels even more pronounced. Standardized Experience: Elite shoppers seek exclusivity. The uniform nature of most e-commerce platforms doesn’t always deliver on this front. 2. Crafting the Seamless Experience: Solutions to Consider 3D Visualization and Augmented Reality (AR): Issue: The absence of physical interaction is a significant deterrent for luxury shoppers. Solution: Implementing 3D visualization tools and AR can help […]
The Essence of Luxury: Understanding What High-End Customers Really Want
In an increasingly digital age, the definition and execution of luxury in e-commerce present both a challenge and an opportunity. What do high-end customers truly desire, and how can businesses ensure they’re meeting those desires? To understand luxury, we must first unravel the intricacies of the high-end consumer psyche and the evolving nuances of luxury in the digital realm. The Concept of Luxury: A Historical Perspective Historically, luxury was associated with the rare, the unique, and the inaccessible. Items and experiences reserved for royalty and the elite became synonymous with luxury – from handcrafted jewels to bespoke attires. However, with the democratization of markets and globalization, luxury evolved. It moved from sheer inaccessibility to a combination of quality, story, and exclusivity. Modern Day Luxury: More Than Just a Price Tag Today, luxury is not just about high prices or rarity; it’s an experience, a feeling. The modern high-end consumer seeks: Uniqueness: Not just in product, but in the shopping experience. Quality: Not just in material, but in service, delivery, and after-sales. Story: A brand narrative that they can resonate with or aspire to. Exclusivity: Not just in product limitation, but in the bespoke online experiences. Challenges in Delivering Online Luxury […]
How to Create Expert Content to Attract High-End Businesses
Creating expert content that appeals to high-end businesses is crucial for establishing credibility and authority in the luxury e-commerce industry. By offering valuable insights and knowledge, you position your platform as an indispensable tool for this exclusive market segment. To effectively produce and disseminate this content, follow this detailed strategy: 1. Topic Selection: Importance of Automation in Luxury E-Commerce: Explore how automation drives efficiency, reduces errors, and ensures that the luxury experience is consistent from browsing to purchase to delivery. Role of Precision in Luxury Retail: Discuss how precision in inventory management, order fulfillment, and customer communication underpins the promise of a luxury brand. Personalization in Luxury E-Commerce: Deep dive into how automation can facilitate a personalized shopping experience for each customer, mirroring the bespoke experience of luxury brick-and-mortar stores. Seamlessness in High-End Omnichannel Retailing: Address the importance of integrating online and offline experiences flawlessly, ensuring that the luxury promise is consistent across all touchpoints. 2. Content Formats: Whitepapers: These in-depth papers provide a thorough exploration of a topic. They’re ideal for the aforementioned subjects, offering data, case studies, and actionable insights. Webinars: Engage with high-end businesses directly, showcasing real-world applications of your platform while addressing key topics. Blog Posts: […]
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